The SXSW Festival and Conference is a mecca for live musicians of all stripes, from rock to metal to country to rap to electronic and pop and everything in between. It all has a home here, and as far as music cities go, few can touch Austin's open accommodation of music culture. Of course for most bands, writing songs, playing shows and recording albums is most of the focus, but at some point, nearly all bands turn to the question of how to get their music out to more people and build their fan base, which is why many of them play at SXSW. But a festival like this is only the start of one